Skills
Digital Communications
Public Relations
Project Management (KanBan, Waterfall, Agile, Sprints)
Account Management
Business Development
Integrated Marketing
Corporate Communications
Stakeholder Engagement
CMS systems (Wordpress, HubSpot, Umbracco)
Google Analytics and Insight
Procurement Processes
Copywriting
Adobe Suite (InDesign, Illustrator)
Print process
Traditional marcom
Facilitated stakeholder workshops and collaborated with HubSpot developers for the IIGCC Brand and Website Development project, ensuring alignment with content requirements.
Conducted content audits, sitemap creation, and wireframing using Figma, optimising the user experience for both internal and external stakeholders.
Managed briefing sessions for design and development teams, addressing challenges and coordinating multiple business units throughout the project lifecycle.
Spearheaded the revamp of PPHE’s online annual report, condensing content into an interactive one-page experience to enhance user engagement based on analytics insights.
Conducted competitor research, content audits and mapping, and facilitated client workshops and presentations to ensure project success.
Led Shell Annual Report and Sustainability Report 2019 online reports
Spearheaded designing and developing a new website to raise Shell’s profile in the environmental products trading sector, facilitating partnerships and educational initiatives.
Managed the prestigious Shell Executive Board Strategy Day 2019, overseeing the creation of visual identity and application to online assets including landing page, HTML emails, and off-line application for mobile.
Led the digitisation of Shell’s brand policies, transforming them into an accessible online platform called ‘Brand Central’ to ensure consistency across projects.
Strategy for Shell’s ‘career progress’ intranet on SharePoint, including content mapping and restructuring of over 300 different pages into a streamlined version.
Supported digital project managers and creative teams in developing digital content strategies for corporate websites and reports.
Examples include InPost’s corporate website (https://inpost.eu). This involved rewriting the creative brief, conducting competitor research, reviewing analytics data to assess website performance, creating sitemaps and restructuring website content to enhance clarity and relevance to target audiences.
Red Hat: Supported the sales team by developing internal communications materials, including success stories, animations, videos, and online resource platforms.
Sust Global: Provided digital strategy and project management for rebranding and website development (www.sustglobal.com), focusing on simplifying complex climate risk data for clear communication. Facilitated client workshops, conducted competitor research, and created sitemaps. Managed the project from inception to completion.
In addition to my digital strategy and public relations roles, I bring 9 years of experience in print and project management. At Addison Group (now Superunion), I oversaw print and digital projects for over 50 leading FTSE 100 or 250 clients across the UK and Europe. Noteworthy projects included spearheading HEINEKEN’s new visual identity printed and online annual report, coordinating financial results updates for IHG and Tullow Oil, and managing BG Group’s print and online sustainability report. At Hudson Fuggle, I also served as the agency’s first-ever Account Manager, overseeing the production of large printed prospectuses and leading student recruitment campaigns for large Universities such as Cass Business School and City University.
Provided weekly support to Vivaldi, targeting tech-based journalists to increase exposure and media coverage.
Achieved over 200 media results within two years, including placements in Engadget, Forbes, and The Verge.
Set up talking opportunities, including round tables and keynote opportunities for founders at events such as MWC, CES 2024 and the European Union regarding online privacy issues.
Managed key clients and the Enterprise Plus Division, overseeing account managers and executives.
Mentored recruits to facilitate their growth
I secured placements in top publications such as TechCrunch, the Wall Street Journal, and Forbes by building strong relationships with media outlets.
Conducted regular team meetings to review client opportunities and workflow, ensuring alignment with objectives.
Produced press releases and thought leadership articles, showcasing clients’ brands, products, and critical issues.
Crisis control communications for key clients to manage unforeseen public issues (including media control, statements and press releases).
Red Hat Success Stories
Here's a selection of videos I've scripted and project-managed for Red Hat.
Some nice words from my colleagues
Strategic, smart, responsive and efficient! David put together a digital strategy for an internal need and I couldn’t be more pleased with the outcome. He didn’t just do the job. He brought the idea to life and delivered. He managed to make a complex redesign featuring a ton of content into a streamlined and efficient process. He’s an absolute pleasure to work with and a top notch professional.
Katie Floyd Rohe, Manager, US Corporate Comms & Content at Shell
David is a pleasure to work with. He is incredibly knowledgeable about the digital discipline, and integrated campaigns. Very comfortable with strategic creative thinking, he can take business objectives and bring them to fruition allowing returns on target. You are in safe hands with David, and I highly recommend it.
Kathryn Wilday, Creative Solutions Deputy Head at Shell
We started working with Dave in June 2021 as we needed additional support in our PR efforts. Being an agile tech startup, we needed a flexible approach from the Clockwork team so that we could call upon them at short notice to help with product releases and media engagement. Dave has supported us over the past year and landed some big results across the media.
Varsha Chowdhury, PR and Communications Manager at Vivaldi
Dave was assigned to our Website project to manage, design and build the 1st phase of www.shell.com/environmentalproducts. Dave was a pleasure to work with, he managed the interfaces with 3rd party contractors and helped the project team with his knowledge and expertise. I thoroughly recommend David as a project manager, and also with his knowledge of design and communications experience he would be an asset to any business. Thanks for all your hard work Dave and good luck for the future - you will be missed at Shell.
Stephen Adamson, Communications Manager Europe at Shell Energy
Address
3 Nicholas Court,
College Street
Salisbury
SP1 3TD
Contacts
07491955588
davecarter85@hotmail.com
Ready to take your project to the next level? Let's chat! Call me to discuss further – Can't wait to get started!